ABA Marketing Conference (and other things that are hindering my blogging)

September 27, 2011

Here are some of the things that I’ve been doing while I should have been blogging:

Speaking at last week’s ABA Bank Marketing Conference. I was invited to represent the “Free Checking” side of our industry’s debate over product profitability in the new regulatory environment. Mary Beth Sullivan of Capital Performance Group (http://www.capitalperform.com/) provided the fee side of the debate. We had a great session (based on what I heard from the attendees) and this is obviously a popular and polarizing topic. My slides can be found below, but a bunch of other resources on this topic (including a 60-page in-depth look at checking product changes, marketing, and sales processes at 20 of the top banks in American) can be found at www.actonattheaba.com. It was a fantastic conference and I was very impressed by the ABA’s programming (more on that in a future post).

Traveling out East to visit with new and prospective clients. According to my fortune cookie, this bodes well:

Preparing for next month’s BAI Retail presentation with Jennifer Grazel (Head of Category Development – Financial Services, Healthcare and Travel at LinkedIn – http://www.linkedin.com/in/jennifergrazel). It should be a great one on how Bankers can Use LinkedIn to Generate Sales. If you will be in Chicago, let me know so we can connect in person!
I’ll mention one other thing that’s been a barrier to blogging and that’s my last blog post! I did a part 1 of 2 on how Capital One might kill my relationship with ING. Now I’m committed to doing a part 2 but Capital One hasn’t done anything yet to my ING account except for adding the ability to write checks, which is a good thing! I have a lot of research on this post #2, but unfortunately Capital One hasn’t done anything yet.

I promise to start blogging here more regularly. It’s amazing how work gets in the way of my social media efforts!