ABA Marketing Conference (and other things that are hindering my blogging)
Here are some of the things that I’ve been doing while I should have been blogging:
- Speaking at last week’s ABA Bank Marketing Conference. I was invited to represent the “Free Checking” side of our industry’s debate over product profitability in the new regulatory environment. Mary Beth Sullivan of Capital Performance Group (http://www.capitalperform.com/) provided the fee side of the debate. We had a great session (based on what I heard from the attendees) and this is obviously a popular and polarizing topic. My slides can be found below, but a bunch of other resources on this topic (including a 60-page in-depth look at checking product changes, marketing, and sales processes at 20 of the top banks in American) can be found at www.actonattheaba.com. It was a fantastic conference and I was very impressed by the ABA’s programming (more on that in a future post).
- Traveling out East to visit with new and prospective clients. According to my fortune cookie, this bodes well:
- Preparing for next month’s BAI Retail presentation with Jennifer Grazel (Head of Category Development – Financial Services, Healthcare and Travel at LinkedIn – http://www.linkedin.com/in/jennifergrazel). It should be a great one on how Bankers can Use LinkedIn to Generate Sales. If you will be in Chicago, let me know so we can connect in person!
- I’ll mention one other thing that’s been a barrier to blogging and that’s my last blog post! I did a part 1 of 2 on how Capital One might kill my relationship with ING. Now I’m committed to doing a part 2 but Capital One hasn’t done anything yet to my ING account except for adding the ability to write checks, which is a good thing! I have a lot of research on this post #2, but unfortunately Capital One hasn’t done anything yet.